(USM&R)
1993
#6
in profitability
1995
1996
1997
1998
#1
in profitability
#1
in profitability
#1
in profitability
#1
in profitability
1993
Property & Casualty
Retail Bank
1993
Profits =
$x
1994
1995
1996
Profits = $8x
Profits = $13x
Profits = $19x
Brown & Root
Engineering (Rockwater)
1993
Losing money
1996
#1 in
growth and profitability
Profit
Stock
$275M loss
Stock Price = $59
1994
1995
1996
1997
1998
$15M
$60M
$80M
$98M
$94M
$74
$114
$146
$205
$249
Mobil
(SOURCE
: Norton, 1999)
Balanced
Scorecard “early adopters”