Statement of what strategy must achieve and what is critical to its success
How success in achieving the strategy will be measured and tracked
The level of performance or rate of improvement needed
Key action programs required to achieve objectives
Objective
Measure
Target
Cross-sell our products
% Revenue from new products
•1995 15%
•1997 50%
Broaden revenue mix
Revenue mix
10% Product X
40% Product Y
50% Product Z
Increase customer satisfaction
Customer retention
•95%
Develop strategic skills
Skill coverage
•90%
•Customer Mailing
•Segmentation
•Frequent Buyers Club
•Product Training
Initiatives
Text Box: Processes
Processes
Text Box: Learning & Growth
Learning
& Growth
Text Box: Financial
Financial
Text Box: Customer
Customer
Priority objectives, measures, targets and initiatives are clearly distinguished