5
                
l
7Irrational competition in the core business
7Unsuccessful vertical integration - upstream and downstream
+Advanced approaches to project management
 … and what does that mean for our strategy?

Rapid Change driven by external forces
(Rising customer expectations of quality
(Need for supply chain integration  and partnering
(Adaptation of Information Technology
lMulti-skilled generalists, not specialist
lCovering the whole value chain
lState-of-the-art IT-Technology